Consultancy — for ecommerce founders
A senior marketing partner, embedded in your business.
Ten years inside high-growth ecommerce — now working directly with the founders building it.
The situation
You've been wearing every hat — founder, marketer, customer service, ops. You know there's growth on the table. You don't have the time, the team, or a clear plan to actually go after it.
That's where I come in. A senior marketing brain who picks up the bits you don't have capacity for — and gives you a plan you can actually follow.
A bit about me
Hi, I'm Emily.
Ten years inside high-growth ecommerce — across brand, performance, retention and customer experience. I've sat on every side of the table: in-house, agency, contractor, founder.
Now I work directly with small ecommerce brands as the marketing person they don't have in-house yet — doing real, hands-on work, not just strategy from the sidelines.
How I work
Senior brain, hands on the keyboard.
I do the work. No junior hand-offs, no relayed context, no slide decks of someone else's thinking.
Bias for what moves the number.
Not every idea deserves a sprint. We pick the few things that actually shift revenue and do them properly.
Plain English, always.
No jargon, no theatre. You'll always know what I'm doing, why it matters, and what it cost you.
What I can help with
A practitioner across the full stack.
You probably don't need all of this — and that's the point. We pick the few things that actually move the needle for your brand right now, and do them properly.
- I
Ecommerce strategy
A clear-eyed look at where growth is getting stuck — and the simplest, fastest way to unblock it.
- II
Website & UX
From a full Shopify rebuild to a quick PDP overhaul — design and UX that look like your brand and sell like you mean it.
- III
Conversion rate optimisation
Homepage, PDP, collections, cart and checkout — small, sharp changes that compound into real revenue lifts.
- IV
Loyalty & referral
Loyalty and referral set up end-to-end — chosen, briefed, integrated and launched so you can actually use it.
- V
Subscription
Subscribe-and-save built end-to-end — onboarding, churn fixes and the kind of monthly revenue you can plan around.
- VI
Lifecycle email & SMS
Welcome, abandoned cart, post-purchase, browse abandonment, winback — every flow your customer base deserves.
- VII
Paid media — Meta & Google
Account setup, audience strategy, creative briefing and full-funnel optimisation across Meta, Google Shopping, Search and Performance Max.
- VIII
Marketing calendar & launches
A simple, sequenced quarterly calendar so launches, campaigns and sale moments don't end up rushed or random.
Ways to work together
Pick the shape that fits.
Every brand is at a different stage and needs different things. So I keep it flexible — four simple ways in, scoped to where you actually are.
Project-based
Got something specific that needs sorting? A site rebuild, a Klaviyo overhaul, a launch plan, a paid media reset — scoped, priced and delivered in a clear window.
Best for — A defined piece of work with a clear deliverable.
Ongoing capacity
Your in-house marketing person, on a few days a month. I show up consistently across your channels — strategy, retention, paid, calendar — like a senior hire without the overhead.
Best for — Brands that need senior marketing brain, not another agency.
Hybrid
Start with a focused project to get the foundations right — site, Klaviyo, paid setup — then roll into a lighter ongoing retainer to maintain, optimise and keep momentum going.
Best for — Brands that want to fix it properly, then keep it humming.
Quick advice
Just need a fresh set of eyes? A site audit, a Klaviyo teardown, a paid account review — a focused session with a clear list of what to fix and in what order.
Best for — A sanity check or a second opinion before you commit.
How it goes
Easy in. Easy to work with.
No long sales cycles. No bloated decks. Just a quick chat, a clear plan, and then we get on with it.
- 01
We chat
A no-pressure intro call. You tell me about your brand, where it's stuck and what you're trying to do — I'll tell you honestly if I can help.
- 02
I scope it
A short, plain-English proposal — what we'd do together, what it costs, and what good looks like. Project, ongoing, or a mix.
- 03
We get into it
I work as an extension of your team — Slack, calls, shared docs. You always know what I'm doing and why.
- 04
We grow
We measure what matters, double down on what's working, and quietly retire what isn't.
Say hi
Let's have a chat.
Tell me a bit about your brand and what you're trying to figure out. I'll come back within one business day.